Cerrado, Brazil
Shaman's Wisdom
Superior taste, quality, & flavor.
Grown on the high savanna plateau of Cerrado, in the red earth of Minas Gerais. Dried in the fruit, it brews smooth and full-bodied, with turmeric, sweet peppers and candied apricot, and a soft, low-key acidity.
$25
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- Variety
- Arabica
- Acidity
- Mild
- Altitude
- 915–1,219 m
- Flavor notes
- Turmeric, Sweet peppers, Candied apricot
- Origin
- Cerrado, Brazil
- Soil Type
- Terra Roxa (red earth)
- Process
- Natural
- Drying
- Mechanical dryer
- Varietals
- Acaiá, Mundo Novo, Red and Yellow Catuaí
- Grade
- Screen 17/18
Born of frost, raised in red earth.
In 1975, a black frost wiped out the coffee groves of Paraná, in Brazil's south. The growers who lost everything moved north, to the high savanna plateau of Cerrado in Minas Gerais, where the soil runs deep red. By the 1980s, coffee had taken root. Open each step below to follow Shaman's Wisdom from that plateau to your cup.
4,500+ growers
On the plateau, per our importer
Cerrado is a coffee region in Minas Gerais, Brazil's largest coffee-producing state, and Brazil is the world's largest supplier of Arabica. It's a large, mostly flat savanna plateau of red earth that locals call Terra Roxa. Coffee became a major crop here in the 1980s, planted by growers who had started over after the 1975 frost. Shaman's Wisdom is a regional lot, partner-sourced from this growing community rather than from one named farm.
915–1,219 m
High savanna plateau
This lot grows at 915 to 1,219 meters. Steady rains, hot days and dry winters give the cherries a long, even ripening, and the result is a cup built on body and sweetness rather than sharp acidity.
4 cultivars
Acaiá, Mundo Novo, Red and Yellow Catuaí
The lot blends four Arabica cultivars: Acaiá, Mundo Novo, Red Catuaí and Yellow Catuaí. Brazil leans on mechanical harvesting: Cerrado's flat land lets machines comb the trees, and newer harvesters can pick mostly ripe cherries.
Natural
Dried in the fruit
Shaman's Wisdom is natural process: the whole cherry is dried with the fruit still around the bean, here in a mechanical dryer, so the fruit's sweetness settles into the seed. The beans are graded screen 17/18, between 17/64 and 18/64 of an inch: large and uniform, so they roast evenly.
Baltimore
Roasted here
Shaman's Wisdom arrives as green coffee and is roasted here in Baltimore, with our packaging sourced in Baltimore too: we're a Baltimore-first business. Roasting here supports local coffee shops, and every bag ships in eco-conscious packaging under strict delivery standards. Restaurants, bars and shops can carry it too, as green or roasted coffee.
What people say about Naga’s Charm Coffee
“I purchased some roasted coffee beans and I can say the coffee I made was fantastic, I usually go to Starbucks for my daily coffee but I'm going to stay home and use my coffee maker with this brand to save money, for an even better taste.”
“Where do you start when you have so many great coffee choices to try... well you try them all. Naga's Charm Coffee is exceptional and after working for 5 years in the coffee industry I developed a palette that is spoiled. That same palette is no longer thirsty since finding NCC and now I can't wait till the weekends when I usually brew my coffee.”
“Coffee always brings us together. Whether it's a quiet morning or a busy afternoon, sharing a cup gives us a moment to connect, relax, and enjoy something we both love.”
“My friend and I enjoyed this coffee on a boat, and it made the experience even better. Sitting together, sipping on such a smooth, delicious cup while taking in the view, it was the perfect way to spend the day.”
“This coffee is my go-to before any event! It's smooth, energizing, and gives me the perfect boost to stay lively and engaged all night. The ultimate pre-party pick-me-up!”
“The moment I opened the bag, the smell was incredible! That rich, fresh coffee aroma filled my kitchen, and I couldn't wait to brew a cup. It smelled so good, I knew it was going to taste amazing!”
“I purchased some roasted coffee beans and I can say the coffee I made was fantastic, I usually go to Starbucks for my daily coffee but I'm going to stay home and use my coffee maker with this brand to save money, for an even better taste.”
“Where do you start when you have so many great coffee choices to try... well you try them all. Naga's Charm Coffee is exceptional and after working for 5 years in the coffee industry I developed a palette that is spoiled. That same palette is no longer thirsty since finding NCC and now I can't wait till the weekends when I usually brew my coffee.”
“Coffee always brings us together. Whether it's a quiet morning or a busy afternoon, sharing a cup gives us a moment to connect, relax, and enjoy something we both love.”
“My friend and I enjoyed this coffee on a boat, and it made the experience even better. Sitting together, sipping on such a smooth, delicious cup while taking in the view, it was the perfect way to spend the day.”
“This coffee is my go-to before any event! It's smooth, energizing, and gives me the perfect boost to stay lively and engaged all night. The ultimate pre-party pick-me-up!”
“The moment I opened the bag, the smell was incredible! That rich, fresh coffee aroma filled my kitchen, and I couldn't wait to brew a cup. It smelled so good, I knew it was going to taste amazing!”
Questions
Where does this coffee come from?
The Cerrado plateau in Minas Gerais, Brazil, grown at 915 to 1,219 meters. It's a regional lot from Cerrado's growers, not a single named farm.
What does the flavor actually taste like?
Warm and spiced: turmeric and sweet peppers, with candied apricot, a fuller body, soft acidity and a rounded finish.
What does natural process mean?
The whole coffee cherry is dried with the fruit still on the bean, instead of being stripped and washed first. The fruit's sweetness settles into the seed, which is a big part of this cup's body.
What is Terra Roxa?
The deep red earth of the Cerrado plateau, as locals call it. It's where Shaman's Wisdom grows.
How should I brew it?
It's at its best as espresso, house drip or cold brew, and it takes milk well. Try it with apricot or spiced pastries.
Which grind should I choose?
Whole bean keeps it fresher longer and is the better choice if you grind at home. Without a grinder, pick the grind that matches how you brew.
How should I store it?
Sealed, away from light and heat, at room temperature. Skip the freezer: the moisture swings do more harm than good.
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